KID INSIGHT – Better Stories for Boys: Building audience. Building character.

Wednesday, February 25
11:00am - 11:45am
Silver Pearl 3

KID INSIGHT – Better Stories for Boys: Building audience. Building character.

Boys are often underserved by kids entertainment, with stereotypes and limited role models shaping how they see themselves and others. Drawing on her latest research, Dr. Yalda T. Uhls explores what boys really need from media and storytelling to grow into confident, empathetic and well-adjusted men. This session will highlight key insights for content creators and executives aiming to better serve this vital audience.