KID INSIGHT – Smarter by Design: The research behind <i>Sesame Street's</i> new era

Wednesday, February 25
12:00pm - 12:45pm
Silver Pearl 3

KID INSIGHT – Smarter by Design: The research behind <i>Sesame Street's</i> new era

This session unpacks how Sesame Workshop used data, testing and developmental research to reimagine its flagship series for today’s preschoolers. Learn how insights into pacing, humor and emotional learning powered creative evolution—resulting in faster, funnier storytelling that strengthens connections between kids and characters across every platform.