Session Info
Session Info
Wednesday, February 25
2:00pm - 2:45pm
Silver Pearl 3
KID INSIGHT – New Tweens in Town: Understanding the generation transforming culture
KID INSIGHT – New Tweens in Town: Understanding the generation transforming culture
Wednesday, February 25
2:00pm - 2:45pm
Silver Pearl 3
KID INSIGHT – New Tweens in Town: Understanding the generation transforming culture
Today's tweens are exclusively Gen Alpha, and the imperative to decode this generation has never been more urgent. Raised on AI, infinite feeds and unprecedented choice, these young people aren't just consuming content—they're actively shaping culture and defining what connection means in a digital-first world. In this insights-driven session, wonderworks insights’ Jane Gould unveils The WISH Report, a breakthrough study that moves beyond trends to reveal what this generation is truly wishing and craving. Don’t miss out on your chance to access fresh data and critical insights that will help you connect with today's tweens—and anticipate the cultural shifts they're driving next.
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