WORKSHOP – Licensing Launchpad: Preparing your IP for market entry

Tuesday, February 24
4:00pm - 5:00pm
Shorebreak

WORKSHOP – Licensing Launchpad: Preparing your IP for market entry

Learn what it takes to prepare your IP for licensing success. This hands-on workshop taught by the authors of Licensing For Dummies walks through defining your brand, building pitch-ready materials, identifying product potential, and understanding what partners and retailers expect. Attendees will leave with practical tools to position their property for deals, extensions and long-term growth.