Engineering Entertainment Everywhere: Inside Mark Rober’s multi-platform expansion

Monday, February 23
12:00pm - 12:45pm
Silver Pearl 1

Engineering Entertainment Everywhere: Inside Mark Rober’s multi-platform expansion

How does a mega-star YouTuber translate his creative DNA to thrive on every platform? This conversation unpacks how Mark Rober, Scott Lewers (Chief Content Officer) and their team are bridging digital and traditional media spaces, leveraging Rober's signature style into several exciting projects for Netflix. Explore what this cross-platform journey reveals about what it takes to successfully translate creator-led storytelling across formats, audiences and business models in today’s converging kids content ecosystem.