Hitendra is the Founder and CEO of YoBoHo New Media, a global digital media company that specializes in creating, distributing and licensing digital-first original content in the kids and family vertical. He founded YoBoHo in 2008, after identifying a massive opportunity to produce and distribute content geared towards kids on YouTube.

YoBoHo is a digital-first kids media entertainment company headquartered in Mumbai, India. YoBoHo has built a vast digital footprint with over 150 owned and operated YouTube channels, a monthly reach of more than 200 million unique viewers worldwide and close to two billion monthly views.

YoBoHo is integrating AI-driven tools across its animation workflow to enhance efficiency, quality, and scalability. AI supports key stages of production—from concept development to motion assistance—enabling faster turnaround of animation for rhymes, original songs, trending tracks for social and new short-form formats for an aged-up audience.

By blending human creativity with AI innovation, YoBoHo continues to grow its universe of animated content while maintaining the charm, musicality, and storytelling that define the brand. 

YoBoHo was acquired by Visional Pop in May 2025. Visional Pop is a US-based entertainment company focused on developing animated IP franchises in collaboration with leading online content creators. The company’s mission is to build vibrant fan communities around original IP and monetize through consumer goods and experiences. Visional Pop and YoBoHo will continue to invest in creator partnerships, original IP development, and fan engagement across digital and physical touch points, with a focus on building long-term franchise value.

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