Joel is the Founder and CEO of KidsKnowBest, the Global Leader in Understanding and Reaching Kids. He initially made a mark as a stylist to A-list celebrities for over a decade and a half. Driven by a relentless pursuit of innovation, he identified an opportunity to bridge the gap between brands and youth audiences in 2016. This realization came about when his friend and former partner witnessed his children's enthusiasm for a movie that adult critics dismissed. Recognizing that children lacked representation, Joel has been on a mission to revolutionize the industry ever since, placing the voice of kids at the forefront so brands can better understand and meet their needs.
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