Sadaf is the EVP of Development and Production at HappyNest, a first-of-its-kind independent production company focused on helping artists and creators launch their next kids and family animated franchises. A 20-year veteran of the entertainment industry, Sadaf works with creators to build and monetize their passion projects, creating new worlds of unforgettable characters and shows that shape and influence audiences worldwide. Sadaf is currently developing IP with best-in-class partners across all mediums and has closed multiple deals with talent, authors, and business partners, including Paris & Pups, an animated series inspired by Paris Hilton and her real-life pets, and The Chuck E. Cheese Christmas Special, an original animated holiday special based on the beloved IP.
Sadaf joined HappyNest from MGA Entertainment, where she served as Vice President of Entertainment and Executive Producer, overseeing all content for brands L.O.L. Surprise, Rainbow High, Project Mc², among others.
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