Katelynn is a franchise and brand leader shaping the future of digital entertainment. As Head of Franchise at Voldex, she oversees the growth of some of the most-played games on Roblox, including Brookhaven, the world’s most popular virtual playground with over 70 billion plays and 160 million monthly players.
Previously, Katelynn served as General Manager of Blippi and led global brand marketing across Moonbug Entertainment’s portfolio, including Cocomelon and Little Angel.
At Voldex, she’s pioneering how user-generated games become full-scale entertainment franchises—building worlds that start in-game and expand across content, creators, social, and consumer products. Her work explores how play, culture, and storytelling merge to create lasting fandom in the creator era.
Katelynn is passionate about turning communities into co-creators and redefining what brand building looks like for the next generation of fans.
Featured in: The Roblox Revolution: Rethinking brand management for a new era
