Speaker Stevin John
Speaker Stevin John

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Stevin John

Creator, Blippi

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Stevin is a leading voice in next-generation children’s media, best known as the creator and original host of Blippi, one of the most successful live-action kids’ franchises to emerge from the digital era. Long before major studios recognized YouTube as a cornerstone of children’s entertainment, Stevin identified an unmet need on the platform and built an educational brand that reached tens of billions of views and became a global phenomenon.

Anticipating the shift in how families consume content, Stevin not only grew Blippi into a household name but also helped reshape how children’s IP is developed, distributed, and monetized in the streaming age. He personally handled early consumer products efforts by self-importing millions of dollars’ worth of backpacks, toys, books, bedding, apparel and more at a time when YouTube brands' licensing barely existed. Stevin then secured 10-plus licensing deals (the brand’s first master toy agreement, publishing deals, international licensing partnerships, live touring show, and more), significantly elevating the franchise’s value ahead of its acquisition.

Following the largest exit to date for a creator-built, live-action children’s brand in the YouTube era, Stevin continues to innovate across the entire children’s landscape from media and entertainment to education and toys. He is a co-owner of a growing toy company, expanding his impact beyond screens and into meaningful play. Across all of his ventures, Stevin remains focused on creating enriching, high-quality experiences for kids while staying ahead of rapidly evolving media behaviors, emerging platforms, and new forms of engagement.

A creator, entrepreneur, and forward-thinking strategist, Stevin’s work continues to influence the future of children’s entertainment worldwide.

Featured in: Creators & Collaborators: Evolving partnerships in the kids space

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