Bernie is the President and Founder of DFSB Kollective, a Seoul-based artist and label services agency that specializes in providing digital media, marketing, and distribution solutions to 2000-plus Korean Pop music artists. As more K-Pop acts aspire to go independent and international, DFSB Kollective creatively collaborates with artists and their management companies to devise customized strategies that directly connect them to their local and global fans. Since 2009, the agency has successfully produced numerous K-Pop concerts and showcases in North America, Asia, and Europe as well as secured #1 digital music chart debuts for various K-Pop albums in the US, Canada, Japan, Korea, Greater China, Southeast Asia, Australasia, and Europe. In order to raise the recognition of Korean music internationally, DFSB Kollective is a member of the Merlin Network (global digital music rights agency for the world's leading independent labels) and an official content provider to 25-plus international DSPs (Digital Service Providers) such as Apple iTunes Music, Spotify, Amazon, YouTube Music, Deezer, TIDAL, Meta, TikTok, Tencent Music Entertainment, NetEase Cloud Music, KKBox, and more.

As one of the first and foremost K-Pop music exporters, DFSB Kollective and its artists have been featured speakers and performers at top international music industry events (BIGSOUND, Clockenflap, CMW, SXSW, Coachella, The Great Escape, Glastonbury, Summer Sonic, Music Matters, MusicBiz, MIDEM) and profiled in leading international media outlets (ABS-CBN, BBC, Billboard, Bloomberg, CNN, Discovery, E!, Forbes, Financial Times, Monocle, MTV, Musically, Newsweek, New York Times, NBC, NPR, Pitchfork, SCMP, Spin, Time, The Wall Street Journal, The Washington Post). And as one of the most experienced experts on the Korean music market, DFSB Kollective has also served as special project consultants for international advertising agencies (RGA, Octagon, Publicis Groupe), video game developers (Ubisoft, Riot Games, Rockstar Games), and movie and documentary production studios (A24, Sony Pictures Animation, YouTube Originals). Prior to founding DFSB Kollective, Bernie served as the Head of MTV Korea’s Digital Media Production and worked for over two decades in the Korean music industry as a Creative Planner, TV Program Producer, TV Show Host, and Radio Commentator. He has earned a BA from Dartmouth College in Government and Asian Studies and has graduated from the Vancouver Film School (Foundation Film Program).

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