Jenny is the Founder and CEO of Infinitize and a leading expert in fandom-driven marketing, recognized for energizing massive global communities across K-pop, anime, webtoon, gaming, and other passion-led verticals. Her award-winning work includes setting the Guinness World Records title for the “Most Used Hashtag on Twitter/X in 24 Hours.”
For more than a decade, Jenny and her team have helped brands and creators reach tens of millions of fans by unleashing the power of fandom through bold creative campaigns and community-first experiences, generating hundreds of millions of organic views on TikTok. This year, she also co-founded Vendetta, Infinitize’s gaming-focused spin-off, extending her expertise in entertainment, community-building, and digital storytelling into a new frontier.
Featured in: What You Need to Know: Kids & TikTok
