Hollie is Vice President of Global Licensing for Moose Toys, a leading innovator in the toy industry. Based in El Segundo, Hollie drives Moose’s global license strategy, forging partnerships with powerhouse brands like Bluey, Minions, KPop Demon Hunters, Marvel, Amazing Digital Circus, and MrBeast.

With over 20 years in consumer products, Hollie is known for her ability to identify, secure, and scale partnerships across leading global entertainment, gaming, celebrity, creator, automotive, and pop culture brands. She excels at building executive relationships and negotiating global agreements that boost brand awareness, profitability, and sales.

Before joining Moose, Hollie served as Global Head of Licensing at PlayMonster, where she launched and grew the company’s licensing business worldwide. Previously, she spent 15 years at Mattel, where she oversaw global entertainment partnerships as well as licensing for Barbie, Hot Wheels, and Fisher-Price. Throughout her career, Holmes has driven hundreds of top-tier licensing deals and evaluated and acquired new content across all stages of development.

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