Sid is an award-winning licensing executive and the founder of Kaufman Licensing, a new agency dedicated to delivering strategic, future-focused solutions across licensing advisory services, licensing representation, kids and family content development, retail development, eCommerce and thought leadership. Launching the agency after an accomplished tenure as Vice President of Licensing at United Talent Agency, Kaufman brings more than 40 years of experience to this next chapter of his career.

Throughout his career, Sid has held leadership roles at some of the most influential companies in the entertainment and consumer products industry, including Lorimar Telepictures, Universal Studios, and Nelvana. At UTA, he collaborated with top-tier global brands and artists such as Blippi, CoComelon, Mariah Carey, Post Malone, Paris Hilton, and Travis Kelce, helping shape innovative licensing programs that strengthened brand identity and expanded consumer reach. His work also includes major entertainment properties like Jurassic Park, Beyblade, Alf, The Wiggles, and emerging digital-native franchises.

Sid’s new venture, Kaufman Licensing, leverages the extensive network and expertise he has built throughout his career. The agency is designed to help creators, rights holders, and brand owners navigate the rapidly evolving intersection of content, commerce, retail, and culture. Core areas of focus include:

• Consulting: Advising on licensing strategy, product development, and retail expansion.

• Licensing Representation: Delivering impactful licensing transactions that enhance brand value and consumer engagement.

• Kids & Family Content Development: Curating content and partnerships that serve modern family audiences.

• Retail Development: Partnering with retailers to optimize in-store and digital consumer experiences.

• eCommerce: Driving faster go-to-market strategies, performance insights, and incremental revenue through digital platforms.

• Thought Leadership: Providing strategic industry guidance that shapes the future of licensing and retail.

Sid has long been recognized as a trusted advisor in transforming intellectual properties into high-performing global consumer programs. His work has resulted in successful partnerships across toys, apparel, publishing, home goods, experiential activations, and digital media.

Featured in: TIM KILPIN KEYNOTE – The Power of Play: How storytelling, technology & toys build worlds kids love