Stu is an award-winning adjunct professor at New York University, where he’s been teaching for over 20 years, an undergraduate course on Brand Licensing. He is the co-author of Brand Licensing For Dummies and was inducted into the International Licensing Hall of Fame in 2024. A frequent global speaker, Stu delivers engaging seminars and keynotes at leading conferences around the world.

Stu is also President of Seltzer Licensing Group, a 24-year-old global licensing agency. A specialist in brand licensing, partnership marketing, and strategic alliances, he analyzes, crafts, and secures partnerships for clients such as Unilever, NBC’s American Ninja Warrior, and the American Red Cross. His deep industry expertise and negotiation skills were honed while managing licensing for Yves Saint Laurent of America and at DC Comics and Warner Bros. He has helped national brands, including Suave, Campbell’s Soup, and Scotts Miracle-Gro, achieve exceptional returns on their marketing investments.

Earlier in his career, Stu developed his analytical foundation as a CPA at Arthur Andersen & Co. He is a graduate of Lehigh University and holds an MBA from Columbia Business School.

Featured in: WORKSHOP – Licensing Launchpad: Preparing your IP for market entry