With over 40 years in the entertainment and leisure industry, George has become a leading innovator in the development of highly participatory immersive Location Based Entertainment (LBE) projects, including theme parks, themed attractions and interactive entertainment venues. George is also a leading expert in the utilization of high-powered entertainment brands within the LBE industry. During his career, he has contributed to some of the industry’s most prestigious projects, including EPCOT Center, Tokyo Disneyland, Universal Studios Florida and The Forum Shops at Caesars Palace, to name just a few. After a five-year stint as Senior Vice President, Location Based Entertainment for MGM Studios, George established Bay Laurel Advisors, a broad-based consulting firm dedicated to the development of unique LBE projects. Key clients have included Cartoon Network, Microsoft Halo, Crayola Corporation, Hallmark, Rovio Games, Hasbro Entertainment, Peanuts Worldwide, Hershey Corp. and a range of Real Estate Developers around the world.

George has been instrumental in the development of a wide variety of Branded LBE guest experiences in both the creation of the licensing deal as well as the development of the actual guest experience. Key projects include five different Crayola Experience venues, the Cartoon Network Hotel, Halo Outpost Discovery Tour, Angry Birds Topgolf, Snoopy Gardens in Korea and The Search for Snoopy Experience. Most recently, he served as co-executive producer for the Hallmark Christmas Experience that launched at holiday 2024 to rave reviews.

In addition to his role leading Bay Laurel Advisors, George serves as a member of the Licensing International Board of Directors, focusing on brand licensing’s ability to create memorable and profitable guest experiences in LBE.

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