Luisa is COO and Co-founder of Toonstar, a tech-driven animation studio building entertainment franchises with world-class storytellers. At Toonstar, she oversees production, technology, and pipeline strategy, powering a rapidly expanding slate of original creator-owned franchises led by the breakout hit StEvEn & Parker. Luisa started her career at Disney and Warner Bros., where she played a key role in developing strategic initiatives for tentpole franchises, launching digital platforms, and driving innovation in digital content creation. She is now driving the model that is turning independent creators into the new studio system — one hit franchise at a time.
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