Paulina joined BBC Studios in 2019 and was elevated to Senior Director of Consumer Products for North America in 2025. With over a decade of experience, Paulina oversees hardlines licensing partnerships for BBC Studios’ diverse brand portfolio, including the TOTY and Licensing International Excellence Award-winning Bluey, Doctor Who, BBC Earth, and more.
Prior to joining BBC Studios, Paulina held senior roles at Macmillan, where she led the premium sales department, driving strategic partnerships with Costco and BJ's, and creating innovative sales programs with Kohl's Cares, and at the NBA, where she developed co-branded merchandise with marketing partners like State Farm at marquee NBA events such as All-Star Weekend and the NBA Finals, to further deepen fan engagement with the brand.
Paulina earned her degree from Fordham University and continues to champion creativity, collaboration, and strategic growth in every role she undertakes.
Featured in: License to Play: Building consumer products strategies for kids IPs
