Speaker Zach Letter
Speaker Zach Letter

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Zach Letter

Founder & CEO

Wonder Works Studio

Zach is the CEO and Co-Founder of Wonder Works Studio, an ex-influencer with tens of millions of followers and billions of views, now building one of the leading studios developing large-scale, live-operated experiences on Roblox in partnership with globally recognized entertainment IP. Under his leadership, the studio has launched multiple top-charting experiences, driven billions of player sessions, and established a repeatable model for turning IP into long-running, culturally relevant games.

Zach is known for operating at speed: rapid prototyping, public iteration, and weekly live-ops cadences that most studios can’t sustain. His teams don’t just ship content; they shape player sentiment through in-game events, creator-led streams, and narrative-driven updates, where the developers are also the experience's biggest influencers.

Blending creator instincts with operator discipline, Zach sits at the intersection of game design, community psychology, and performance metrics. He is deeply hands-on in product vision, monetization strategy, and retention systems, and is driven by a long-term thesis: the studios that win in the next era won’t just build games, they’ll build IP libraries, audiences, and cultural gravity.

Featured in: Roblox-Ready: Smart pathways to brand activation

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