Julia serves as the SVP of Commercial Revenue at pocket.watch, the leading studio building kids and family entertainment franchises with the most popular digital creators in the world. Julia oversees all media and branded content across pocket.watch’s YouTube, OTT, gaming, and influencer divisions.

One of Ad Age’s Leading Women for 2024, Julia plays an integral role in pocket.watch’s diversification and through identifying the fundamental needs of advertisers, agency partners and content creators, she created a multi-disciplinary brand partnerships division that ranges from custom video to gaming and metaverse integrations to Children's Online Privacy Protection Act-compliant paid media. Through direct conversations with platforms, creators, advertisers and legal experts, Julia ensures not only quality campaigns, but safety for the brands, creators, and most importantly, audiences, leading to large programs with major brands reaching Generation Alpha, including Netflix, Hasbro,  Paramount, Nickelodeon, Nintendo, Amazon, Mattel,  LEGO and more.

Julia’s passion for the power of authentic creators with a dedicated fan base, along with her interest in business built from the audience, led her to the world of online content creators. Before joining pocket.watch in 2018, Julia had her own digital media start-up in New York. Prior to that, she was Director of Audience Strategy at Maker Studios through its acquisition by The Walt Disney Company.

Featured in: Mixer with the Makers: YouTube Kids creators