Lisa is the Head of Licensing at Bonkers Toys, where she leads the licensing of creator-led and new-media toy brands. She is a seasoned consumer products licensing executive with over two decades of experience building world-class licensing programs across entertainment and digital media. Previously, Lisa served as Senior Vice President of Consumer Products at Semaphore Licensing, where she spearheaded consumer product licensing for leading social media creators. Earlier in her career, she was Senior Vice President, Worldwide Promotions for Universal Studios’ Consumer Products Group, leading award-winning licensed promotional partnerships for theatrical, film, television, and animated franchises with global brand partners. Lisa also spent nearly two decades at Tie-In Pro, a boutique agency specializing in strategic brand extensions, securing high-profile licensing deals across multiple categories. Recognized by Licensing International with over ten nominations for outstanding licensed programs, Lisa is known for driving revenue and forging senior-level partnerships.

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