George is a creative executive specializing in IP and brand management for children’s entertainment. As Brand Manager of the global preschool brand Pop Paper City, he helps to oversee commercial partnerships, brand expansion, and creative development, ensuring the IP’s growth across TV, licensing, and new platforms. With a background in scripted content and production, George combines strong creative instincts with operational expertise, from project development and pitching to managing brand assets, partnerships, and approvals.
Featured in: Kidscreen Licensing Challenge


























