Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2013, the conference welcomed more than 1,600 attendees from 47 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.
1,600 delegates
47 countries represented
98% plan to attend again
99% would recommend the
event to colleagues
400+ content buyers
900+ producers/distributors
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Brand Lead Nickelodeon Southern Europe Middle East & Africa
Turner Broadcasting System Italy & Boing Spa
Cecilia Padula is currently Content Director at Turner Broadcasting System Italy and Boing Spa (the company born from the Joint Venture between Turner and Mediaset). Fully dedicated to the kids business for the last 10 years, she is running Programming, Acquisitions, Original Productions and Dubbing for four channels in Italy: Boing and Cartoonito on free to air (Boing SPA) and two pay tv channels on Sky CN (also on Mediaset Premium) and Boomerang. In this role she has managed several start ups among which one of the most successful is the launch of Cartoonito, that became the first preschool channel on free to air after one month from the launch in 2011.
She started her professional career as Radio speaker for Radio Rai International and after few years working for live events in Italy and Spain, she started her growth into the tv business working first as PR for CineCinemas, Cineclassic and Planet (pay tv Channels on Tele+) and then at Fox Kids where she became passionate about the kids content. In the role of Programming and Acquisition Manager she took part to the rebranding of Fox Kids into Jetix and also contributed to the launch of GXT (teen channel on SKY) and the growth of K-2 as free to air block dedicate to kids.
In 2008 she joined Turner serving first as Programming Manager and then as Content Director for all the activities related to the editorial side, scouting and negotiation the best content. In her role in Turner and Boing Spa she is focusing on all genres of content and different ages, proposing four different offers for all kids. Boing is the general entertainment channel for kids 4-14 and families and covers all kind of shows from animation comedy to telenovelas; Cartoonito is the preschool channel for kids 4-7, colorful and engaging; Boomernag the channel of classics and new classics for younger kids and families and CN the energetic and edgy channel dedicated to boys 6-10 and their sisters.
Featured in: 30 Minutes with Cecilia Padula, Boing; Speed Pitching 2
