Senior Director, Strategic Development & Global Licensing Acquisitions
Hollie Holmes has over 20 years of experience in the Toy, Entertainment, Video Game, Retail and Manufacturing industries, across start-ups to Fortune 500 companies. Hollie currently serves as Senior Director, Strategic Development: Global Entertainment and Licensing Partnerships, overseeing the evaluation and acquisition of all new properties for Mattel’s portfolio of brands. Prior to joining Mattel, Hollie was a licensing agent for Brand Sense Partners, overseeing the Toy and Video Game licensing portfolio for various clients, including Dodge, Britney Spears, and the Professional Bull Riders. Hollie is an active member of LIMA and has served as a guest lecturer at Ryerson University's Radio, Television and Arts Program.