About the event

Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2013, the conference welcomed more than 1,600 attendees from 47 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.

2013 statistics

1,600 delegates
47 countries represented
98% plan to attend again
99% would recommend the event to colleagues
400+ content buyers
900+ producers/distributors

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Tuesday, February 11
11:30am - 12:30pm
Rendez-Vous

The Monster Success of Monster High

Tuesday, February 11
11:30am - 12:30pm
Rendez-Vous

The Monster Success of Monster High

In just its third year on the market, Mattel's Monster High brand is not only a billion-dollar business, but it's captured the hearts and minds of tween girls the world over. In fact, the current girl power trend in kids entertainment owes a lot to the success achieved by Monster High across toys, consumer products and entertainment. In this one-of-a-kind session, attendees will get an inside look at how Mattel built this brand, its milestones and what the toy and entertainment company has learned about attracting the long-term attention of the notoriously fickle tween girl audience along the way.


Featuring:


Iyan M. Bruce

Partner & Owner

Mattel Entertainment

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Marge Dean

Head, Animation Studio

Mattel Playground Productions

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Asaph Fipke

Chief Content Officer, DHX Studios

Nerd Corps Entertainment (Vancouver)

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Audu Paden

Senior Director & Executive Producer

Mattel Playground Productions

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Lauren Rose

Sr. Manager Content Live Action

Mattel Playground Productions

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Ira Singerman

VP of Development

Mattel Playground Productions

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