Adina Pitt is vice president, content acquisitions and co-productions for Cartoon Network and Boomerang, In this capacity, Pitt is responsible for identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product that fit the Cartoon Network and Boomerang brands for exposure on all platforms. She continues to oversee those programs once they have been acquired and positioned at each of the networks. Pitt also serves as a liaison with international Cartoon Network and Boomerang channels to coordinate global acquisition contracts, and she represents the U.S. networks at all major programming markets including MIPTV, MIPCOM, Kidscreen and NATPE. Pitt is based in New York City and reports directly to Robert Sorcher, chief content officer for Cartoon Network.
Previously, Pitt was vice president of acquisitions for Nickelodeon and MTVN Kids and Family Group. In this position, she developed acquisition strategies that supported current and long-term programming plans for Nickelodeon, Nicktoons, Nick Jr, Nick at Nite, The N and Noggin. In addition to these duties, she oversaw channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, and competitive inventories, both domestically and globally.
Pitt joined Nickelodeon in 1998 as a coordinator of acquisitions and, over the course of nine years, has worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons Network, Noggin, The N, Nick Jr., TNN and Spike TV. She previously worked in film programming acquisitions at HBO.
Born and raised in Puerto Rico, Pitt earned a bachelor’s of arts degree in elementary education from Brandeis University and a master’s degree in educational communication and technology from New York University.
Featured in: 30 Minutes with Adina Pitt, Cartoon Network