Session - Kidscreen Summit 2015

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MENTOR CLASS - Launchpad Logic: Making the Right TV vs. Digital Decision

Sunday, February 22, 2015
1:00 PM - 2:30 PM

Given that the paths diverge so completely now, the decision to launch a kids IP on TV or on new media first is an important one. So we’re bringing in a brand-building guru to guide you through these choices, outline some related surprises and challenges you should prepare for, and explore how to start constructing a three-year brand plan.

PLEASE NOTE: Attendees who are keen to pack more professional learning into their Summit week can take part in this session for an additional $250. If you're interested in signing up, contact Maggie Wilkins ( or 416-408-2300 x539).


Michael Dee
Director of Content
Coolabi Group