Session - Kidscreen Summit 2015

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Pink, Blue or Beige? How Digital is Shaping Gender Preferences

Tuesday, February 24, 2015
2:00 PM - 3:00 PM

Are gender-neutral products and content becoming more popular as kids increasingly choose what they want to engage with and when? Kids Industries spoke to 2,000 parents and children on both sides of the Atlantic to find out what they really think about the gendering of products and experiences. It turns out that the digital world of apps, websites, social media, games, platforms and hardware is reshaping the discussion. Using primary and secondary sources, Gary Pope will explore the realities and (mis)perceptions of gender signposting in digital experiences designed for children, and then compare it to the gendered framing of content in the physical world of children’s brands and products to assess what it all might mean for the kids biz.


Gary Pope
Kids Industries