Session - Kidscreen Summit 2015

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Can They Build It? A Case Study of the New Bob the Builder

Tuesday, February 24, 2015
4:15 PM - 5:00 PM
Sevilla

Join HIT Entertainment and research outfit Dubit as they present the challenges they faced in reimagining Bob the Builder for modern preschoolers in a changing media landscape. Dubit will unveil research that influenced HIT's plans for Bob V2.0, drawing on quantitative and qualitative data gleaned from interviews of more than 1,800 children in the UK and US. And HITwill offer insights into how this research influenced its relaunch strategy for Bob, and how other children's entertainment makers can do likewise.


Featuring:


Peter Robinson
CSO
Dubit

Claudia Scott-Hansen
Principal
HIT Entertainment