Session

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Wednesday, February 25
10:00am - 11:00am
Brickell

Winning Strategies For Doing Business In China

Wednesday, February 25
10:00am - 11:00am
Brickell

Winning Strategies For Doing Business In China

With 180 million children under the age of eight in China, its family market is already the world’s largest. But how do you crack it open or even sign your first deal? Our panel of Chinese and Western media executives will share insights to help you unlock the secrets to entering the massive Chinese kids market. They'll explore the cultural nuances of business cards and dinners that shape a successful introduction and meeting, and examine the critical role that company profiles play in doing business in China. Finally, the panel will discuss the delicate issues of carrying out contracts and payments in the world's most populous country.