Session - Kidscreen Summit 2015

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Winning Strategies For Doing Business In China

Wednesday, February 25, 2015
10:00 AM - 11:00 AM

With 180 million children under the age of eight in China, its family market is already the world’s largest. But how do you crack it open or even sign your first deal? Our panel of Chinese and Western media executives will share insights to help you unlock the secrets to entering the massive Chinese kids market. They'll explore the cultural nuances of business cards and dinners that shape a successful introduction and meeting, and examine the critical role that company profiles play in doing business in China. Finally, the panel will discuss the delicate issues of carrying out contracts and payments in the world's most populous country.


Sharon Gomes
Little Airplane Productions

James Chen Gu
General Manager, Animation Studio
UYoung (Tianjin) Animation Culture & Media Co., Ltd.

Adrian Roche
Auldey Toys North America

Josh Selig
Little Airplane Productions