Session

You are not currently viewing the most recent Kidscreen Summit. Go to Kidscreen Summit 2025.

Monday, February 23
12:00pm - 12:45pm
Bayfront

Audience-Building: Then vs. Now

Monday, February 23
12:00pm - 12:45pm
Bayfront

Audience-Building: Then vs. Now

Eyeballs, eyeballs, eyeballs—attracting a sizable audience is still our ultimate end goal, but how does content develop a following now compared to just five years ago? Who's leading the charge? How have marketing roles changed, and how do things like COPPA regulations come into play with nonlinear series? Our expert panel of producers, broadcast marketers and researchers will discuss what it was like then, and how to get it done now.