Session
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Monday, February 23
12:00pm - 12:45pm
Bayfront
Audience-Building: Then vs. Now
Monday, February 23
12:00pm - 12:45pm
Bayfront
Audience-Building: Then vs. Now
Eyeballs, eyeballs, eyeballs—attracting a sizable audience is still our ultimate end goal, but how does content develop a following now compared to just five years ago? Who's leading the charge? How have marketing roles changed, and how do things like COPPA regulations come into play with nonlinear series? Our expert panel of producers, broadcast marketers and researchers will discuss what it was like then, and how to get it done now.
Featuring:
Paul DeBenedittis
EVP Programming & Content Strategy Acquisitions &Co Productions
Disney ABC Television Group
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