Session - Kidscreen Summit 2015

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Please note all times are in Eastern Time (ET)

Monday, February 23
12:00pm - 12:45pm
Bayfront

Audience-Building: Then vs. Now

Monday, February 23
12:00pm - 12:45pm
Bayfront

Audience-Building: Then vs. Now

Eyeballs, eyeballs, eyeballs—attracting a sizable audience is still our ultimate end goal, but how does content develop a following now compared to just five years ago? Who's leading the charge? How have marketing roles changed, and how do things like COPPA regulations come into play with nonlinear series? Our expert panel of producers, broadcast marketers and researchers will discuss what it was like then, and how to get it done now. 


Featuring:


Paul DeBenedittis

EVP Programming & Content Strategy Acquisitions &Co Productions

Disney ABC Television Group

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Michael Goldsmith

Executive Producer

DHX Media

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Jeff Grant

SVP Research

Turner Broadcasting

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Scot McFadyen

Executive Producer/Director

Banger Films

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Adina Pitt

VP, Content Acquisitions & Co-Productions

Cartoon Network

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