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Audience-Building: Then vs. Now
Monday, February 23, 2015
12:00 PM - 12:45 PM
Eyeballs, eyeballs, eyeballs—attracting a sizable audience is still our ultimate end goal, but how does content develop a following now compared to just five years ago? Who's leading the charge? How have marketing roles changed, and how do things like COPPA regulations come into play with nonlinear series? Our expert panel of producers, broadcast marketers and researchers will discuss what it was like then, and how to get it done now.
EVP Programming & Content Strategy Acquisitions &Co Productions
Disney ABC Television Group
VP, Content Acquisitions & Co-Productions