Session - Kidscreen Summit 2015

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Audience-Building: Then vs. Now

Monday, February 23, 2015
12:00 PM - 12:45 PM

Eyeballs, eyeballs, eyeballs—attracting a sizable audience is still our ultimate end goal, but how does content develop a following now compared to just five years ago? Who's leading the charge? How have marketing roles changed, and how do things like COPPA regulations come into play with nonlinear series? Our expert panel of producers, broadcast marketers and researchers will discuss what it was like then, and how to get it done now. 


Paul DeBenedittis
EVP Programming & Content Strategy Acquisitions &Co Productions
Disney ABC Television Group

Michael Goldsmith
Executive Producer
DHX Media

Jeff Grant
SVP Research
Turner Broadcasting

Scot McFadyen
Executive Producer/Director
Banger Films

Adina Pitt
VP, Content Acquisitions & Co-Productions
Cartoon Network