Speaker Phil Underwood
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Phil has extensive experience in global research; managing Insight Kids projects across four continents. A born globe-trotter, Phil started his career doing travel research for the tourism boards Visit London and Visit Britain. He honed his qualitative and quantitative expertise by managing projects everywhere from Brazil to Budapest, and across a wide range of consumer segments, including kids and families.
After relocating to New York, Phil’s passion for understanding kids and family dynamics grew. He has an extraordinary ability to put kids from all walks of life at ease, hear them with open ears, and channel their thoughts into real business strategies. During his time at Insight he has worked with a wide range of clients including Nickelodeon, DreamWorks Animation, Hasbro, MTV, Comedy Central, Corus/YTV, Nestlé, Fox Network, Discovery Kids, Activision, and Warner Bros. He holds an MS degree in Management and Business Research from Open University and BA in Economics and Sociology from Sheffield University in England.
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