Speaker Jo Redfern
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Jo is a senior executive in content and platform strategy for IP owners aiming to engage young people across digital platforms – social gaming (Roblox), YouTube, TikTok and broadcast. She has worked at Disney, WWE and BBC Children’s and in recent months has been advising sports rights holders on their next-generation fan engagement strategy. By leveraging different platforms, narratives, communities and emerging technology she supports IP to scale in the transmedia age. She co-hosts the Kids Media Club Podcast, where she provides insights on trends in youth media and serves as the Executive Producer of Cozmo & Friends, a YouTube-first series and Roblox experience that both launched in 2022.
Featured in: Leveling Up on Roblox
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