Session
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Tuesday, February 9
11:30am - 12:30pm
Bayfront
Meet Mattel's New Chief Content Officer
Meet Mattel's New Chief Content Officer
Tuesday, February 9
11:30am - 12:30pm
Bayfront
Meet Mattel's New Chief Content Officer
She's now responsible for leading integrated content creation and distribution strategy at Mattel, one of the largest and most influential kids entertainment companies in the world. But how did Catherine Balsam-Schwaber get there? What influences have determined the way she approaches content, creativity and innovation? And how does she plan to shape Mattel's content strategy moving forward?
Featuring:
Moderating:
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