Speaker Catherine Balsam-Schwaber - Kidscreen Summit 2016

Speaker Catherine Balsam-Schwaber

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Catherine Balsam-Schwaber

GM, Craftsy

Mattel Entertainment

Catherine Balsam-Schwaber serves as Chief Content Officer for Mattel, a position she has held since September 2015. In this role, Catherine leads global teams to develop, implement and maximize Mattel’s integrated strategy for content creation and distribution, digital development and media to connect consumers with the company's brands in meaningful and innovative ways.

Catherine brings a wealth of entertainment, content creation and communications expertise to Mattel, with deep experience in the traditional, social and digital media landscapes. Most recently, as Senior Vice President at the NBCUniversal Content Innovation Agency she directed the cross company strategic marketing group with a unique role as consumer connector, content creator, portfolio-wide revenue generator, creative think tank and insights + innovation lab all rolled into one. There she conceived and executed award winning multi-platform content and marketing campaigns to deliver outstanding ROI for partners and change the way brands go to market and connect with consumers.


Prior to NBCUniversal, Catherine was Senior Vice President of Marketing for iVillage, where she led all marketing initiatives, brand strategy, cross-channel partnerships, and internal relationships across NBCU for the largest online content driven community for women.

Before joining NBCUniversal, Balsam-Schwaber was Vice President of Integrated Marketing for MTV Networks, where she drove content initiatives ranging from branded entertainment to short-form programming and product placement. Prior to MTV, Balsam-Schwaber served as the Vice President of Marketing Partnerships & Programming for Rock the Vote, and was an Executive Director in Program Development & Ideation with Time Warner Global Marketing Solutions. Notably, Balsam-Schwaber began her career as a Staff Assistant in the Clinton White House, which led to her position as the Technical Assistant on Rob Reiner’s film The American President.

Balsam-Schwaber earned her bachelor’s degree at Brandeis University and went on to receive her Masters of Business from New York University, Leonard N. Stern School of Business. She lives in Los Angeles with her husband Edward Lang and their two children.

Featured in: Meet Mattel's New Chief Content Officer

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