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Meet Mattel's New Chief Content Officer
Tuesday, February 9, 2016
11:30 AM - 12:30 PM
She's now responsible for leading integrated content creation and distribution strategy at Mattel, one of the largest and most influential kids entertainment companies in the world. But how did Catherine Balsam-Schwaber get there? What influences have determined the way she approaches content, creativity and innovation? And how does she plan to shape Mattel's content strategy moving forward?
Director of Communications