Session - Kidscreen Summit 2016


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Meet Mattel's New Chief Content Officer

Tuesday, February 9, 2016
11:30 AM - 12:30 PM

She's now responsible for leading integrated content creation and distribution strategy at Mattel, one of the largest and most influential kids entertainment companies in the world. But how did Catherine Balsam-Schwaber get there? What influences have determined the way she approaches content, creativity and innovation? And how does she plan to shape Mattel's content strategy moving forward? 


Lana Castleman
Director of Communications


Catherine Balsam-Schwaber
GM, Craftsy
Mattel Entertainment

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