Session - Kidscreen Summit 2016

Session

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Tuesday, February 9
11:30am - 12:30pm
Bayfront

Meet Mattel's New Chief Content Officer

Tuesday, February 9
11:30am - 12:30pm
Bayfront

Meet Mattel's New Chief Content Officer

She's now responsible for leading integrated content creation and distribution strategy at Mattel, one of the largest and most influential kids entertainment companies in the world. But how did Catherine Balsam-Schwaber get there? What influences have determined the way she approaches content, creativity and innovation? And how does she plan to shape Mattel's content strategy moving forward? 


Moderating:


Lana Castleman

Director of Communications

Kidscreen

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Featuring:


Catherine Balsam-Schwaber

GM, Craftsy

Mattel Entertainment

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