Session

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Tuesday, February 9
4:15pm - 5:00pm
Sevilla

Real Linear and Digital Convergence—the Holy Grail of Content Creation

Tuesday, February 9
4:15pm - 5:00pm
Sevilla

Real Linear and Digital Convergence—the Holy Grail of Content Creation

How do you harness the brilliance, stickiness and brand loyalty of an open-ended play platform in a narrative format? What is the secret sauce involved in translating short-form series development with embedded digital hooks into long-form content and a digital destination that goes beyond a few HTML games? What do you need to know about working with successful game developers on story development? This panel of multiplatform experts will answer these questions and map out successful convergence strategies for kids content creators of all stripes.