Session - Kidscreen Summit 2016

Session

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Tuesday, February 9
4:15pm - 5:00pm
Sevilla

Real Linear and Digital Convergence—the Holy Grail of Content Creation

Tuesday, February 9
4:15pm - 5:00pm
Sevilla

Real Linear and Digital Convergence—the Holy Grail of Content Creation

How do you harness the brilliance, stickiness and brand loyalty of an open-ended play platform in a narrative format? What is the secret sauce involved in translating short-form series development with embedded digital hooks into long-form content and a digital destination that goes beyond a few HTML games? What do you need to know about working with successful game developers on story development? This panel of multiplatform experts will answer these questions and map out successful convergence strategies for kids content creators of all stripes.


Featuring:


Claire Curley

Head of Kids & Animation

Nickelodeon

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Jason Milligan

Creative Executive Producer

Toca Boca

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Dave Schlafman

Director of Design Interactive Experiences

Jibo

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Jocelyn Stevenson

Co Founder

It's About Water

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Moderating:


Karen Fowler

VP, Development

Karen Fowler

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