Session

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Wednesday, February 10
11:30am - 12:30pm
Bayfront

Made for YouTube: How Mattel is tapping Tongal to produce digital content

Wednesday, February 10
11:30am - 12:30pm
Bayfront

Made for YouTube: How Mattel is tapping Tongal to produce digital content

Through creative crowdsourcing platform Tongal, Mattel has tapped into a community of 100,000 writers, directors and animators, creating digital content and giving a voice to each of its brands that is perfectly crafted for YouTube. Successes include an exclusive series of Hot Wheels videos that has attracted more than 7,000,000 organic views, and a documentary about Thomas & Friends, “70 Years of Friendship”, that has been viewed more than 800,000 times. How does the crowdsourcing of production and writing talent work? Is this the future of content production? Join executives from Mattel and Tongal to answer these questions and much more.