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YouTube-driven Licensing Programs: Fact or Fiction?
Wednesday, February 10, 2016
3:15 PM - 4:15 PM
It’s accepted wisdom in the licensing community that exposure on digital platforms is not enough to drive a mass-market consumer products program—if an IP is not on TV or the subject of a tentpole film release, forget it. But the tides seem to be turning for digital-first properties, particularly those propelled to prominence by YouTube. This session takes an in-depth look at current success stories in the space, the challenges they face, and their scope for growth in the CP realm.
EVP Global Marketing
Galinha Pintadinha - Bromelia Films