Session - Kidscreen Summit 2016

Session

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PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Wednesday, February 10
3:15pm - 4:15pm
Sevilla

YouTube-driven Licensing Programs: Fact or Fiction?

Wednesday, February 10
3:15pm - 4:15pm
Sevilla

YouTube-driven Licensing Programs: Fact or Fiction?

It’s accepted wisdom in the licensing community that exposure on digital platforms is not enough to drive a mass-market consumer products program—if an IP is not on TV or the subject of a tentpole film release, forget it. But the tides seem to be turning for digital-first properties, particularly those propelled to prominence by YouTube. This session takes an in-depth look at current success stories in the space, the challenges they face, and their scope for growth in the CP realm. 


Featuring:


Belinda Gruebner

EVP Global Marketing

Moose Toys

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Juliano Prado

Director

Galinha Pintadinha - Bromelia Films

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Laura Zebersky

CCO

Jazwares

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Moderating:


Alan Fenwick

CEO

atall squared

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