Session - Kidscreen Summit 2016

Session

You are not currently viewing the most recent Kidscreen Summit. Go to Kidscreen Summit 2022.


Please note all times are in Eastern Time (ET)

Wednesday, February 10
3:15pm - 4:15pm
Sevilla

YouTube-driven Licensing Programs: Fact or Fiction?

Wednesday, February 10
3:15pm - 4:15pm
Sevilla

YouTube-driven Licensing Programs: Fact or Fiction?

It’s accepted wisdom in the licensing community that exposure on digital platforms is not enough to drive a mass-market consumer products program—if an IP is not on TV or the subject of a tentpole film release, forget it. But the tides seem to be turning for digital-first properties, particularly those propelled to prominence by YouTube. This session takes an in-depth look at current success stories in the space, the challenges they face, and their scope for growth in the CP realm. 


Moderating:


Alan Fenwick

CEO

atall squared

divider


Featuring:


Belinda Gruebner

EVP Global Marketing

Moose Toys

divider

Juliano Prado

Director

Galinha Pintadinha - Bromelia Films

divider

Laura Zebersky

CCO

Jazwares

divider

Event Menu

Brand Menu