Speaker Belinda Gruebner
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Belinda Gruebner has over 15 years of experience in the consumer products industry. Belinda currently holds the role of Marketing Director for Moose Toys, an Australian privately owned Toy Company and the creator of the current collectable phenomenon – Shopkins! Belinda focuses on finding unique ways to engage her customer and has found the digital space a perfect medium to foster dialogue and build genuine connections. Utilizing channels such as You Tube has played a pivotal role in building awareness and credibility of key brands like Shopkins and has also provided a platform to reward and promote fans.
Featured in: YouTube-driven Licensing Programs: Fact or Fiction?
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