Helen is the joint Managing Director and co-founder of Hoho Entertainment, a children’s production and rights management company dedicated to developing intellectual properties that are designed to be seen and experienced on all media platforms.
She is a multi-skilled entertainment professional with a wealth of creative and commercial experience across a number of disciplines including TV Distribution, Home Entertainment, Licensing and Merchandising, Marketing, PR and Creative Development.
Helen began her career with S4C International, the commercial arm of the Welsh 4th broadcast channel, where she worked on classic children’s shows such as Fireman Sam and SuperTed.
She later joined US entertainment company, 4 Kids Entertainment as Director of International Licensing and latterly became Commercial Director. During this time she worked on hit shows Pokemon, Yu-Gi-Oh! and Teenage Mutant Ninja Turtles.
In 2004 she became Director of International licensing at Target Entertainment where she set up the company’s licensing and merchandising division. There she implemented the UK and international licensing rollout for Fifi and the Flowertots, the UK’s number one pre-school show for girls at the time. After 6 years with Target, Helen was promoted to Commercial Director and tasked with driving the company’s represented brands (includingSony PlayStationand its associated video game titles) across all platforms and media.