Session
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Tuesday, February 14
10:15am - 11:00am
Sevilla
Is Your IP Ready for Licensing?
Tuesday, February 14
10:15am - 11:00am
Sevilla
Is Your IP Ready for Licensing?
You’ve got great characters, great animation and great stories ready to go. So, it’s toy time, right? Not so fast. A panel of experts from Mattel, Out of the Blue and Zodiak Kids will bring their many years of experience in the licensing business to bear on this discussion of how to evaluate the commercial prospects of a new property, as well as the mistakes developers commonly make, and how licensing hopefuls can maximize their chances for success.
Featuring:
Moderating:
Marty Brochstein
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Assn
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