VP Global Franchise Management and Marketing For The Wizarding World
Peter Yoder is vice president, Cartoon Network Enterprises (CNE) North America. In this role, he oversees all of the home entertainment, licensing, and consumer products initiatives for Cartoon Network and Adult Swim brands in the U.S. and Canada. Based in New York City, Yoder reports into network president Christina Miller.
A member of the CNE team since 2006, Yoder’s previous role was senior director of licensing, where he managed all of the licensing functions for CNE’s portfolio of original brands and third party affiliations including Ben 10,Adventure Time, Regular Show,Bakugan and more. Prior to that, he served as director of hard lines and was responsible for the development of toys, games, sporting goods and gift and novelty items. In his current role, Yoder oversees a wide range of business areas including hard lines, soft lines, interactive, publishing, home entertainment, licensed promotions and retail development.
Before joining CNE, Yoder spent more than eight years at HIT Entertainment where he served as Brand Business Director. Throughout his tenure at the company, he was responsible for building consumer products programs for classic preschool brands including Thomas & Friends™, Bob the Builder™and Angelina Ballerina™and also worked on the Guinness World Records™brand.
Yoder is also an active member of LIMA, serving on the Marketing and Membership, Charity and Awards committees. Yoder served on the LIMA Board of Directors from 2013 – 2015 and on the Executive Board of Directors in 2015.
Cartoon Network Enterprises (CNE), part of Turner’s global entertainment brand, is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, The Powerpuff Girls, Adventure Time, Mighty Magiswords, We Bare Bears, and Adult Swim brands including their hit franchise Rick and Morty. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, FilmStruck, Super Deluxe, iStreamPlanet and ELEAGUE.