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Is Your IP Ready for Licensing?
Tuesday, February 14, 2017
10:15 AM - 11:00 AM
You’ve got great characters, great animation and great stories ready to go. So, it’s toy time, right? Not so fast. A panel of experts from Mattel, Out of the Blue and Zodiak Kids will bring their many years of experience in the licensing business to bear on this discussion of how to evaluate the commercial prospects of a new property, as well as the mistakes developers commonly make, and how licensing hopefuls can maximize their chances for success.
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Assn
VP, Global Licensing
Operating Partner, Media Business
Out of the Blue Enterprises
VP Global Brand Product WBCP