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Is Your IP Ready for Licensing?

Tuesday, February 14, 2017
10:15 AM - 11:00 AM

You’ve got great characters, great animation and great stories ready to go. So, it’s toy time, right?  Not so fast. A panel of experts from Mattel, Out of the Blue and Zodiak Kids will bring their many years of experience in the licensing business to bear on this discussion of how to evaluate the commercial prospects of a new property, as well as the mistakes developers commonly make, and how licensing hopefuls can maximize their chances for success.


Marty Brochstein
SVP, Industry Relations and Information
LIMA International Licensing Industry Merchandisers Assn


Jennifer Bennett
VP, Global Licensing

Samantha Freeman
Operating Partner, Media Business
Out of the Blue Enterprises

Jean-Philippe Randisi
Company Director
Zodiak Kids

Peter Yoder
VP Global Brand Product WBCP
Cartoon Network

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