Session

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Tuesday, February 14
10:15am - 11:00am
Sevilla

Is Your IP Ready for Licensing?

Tuesday, February 14
10:15am - 11:00am
Sevilla

Is Your IP Ready for Licensing?

You’ve got great characters, great animation and great stories ready to go. So, it’s toy time, right?  Not so fast. A panel of experts from Mattel, Out of the Blue and Zodiak Kids will bring their many years of experience in the licensing business to bear on this discussion of how to evaluate the commercial prospects of a new property, as well as the mistakes developers commonly make, and how licensing hopefuls can maximize their chances for success.


Moderating:


Marty Brochstein

SVP, Industry Relations and Information

LIMA International Licensing Industry Merchandisers Assn

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Featuring:


Jennifer Bennett

VP, Global Licensing

Mattel

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Samantha Freeman

Operating Partner, Media Business

Out of the Blue Enterprises

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Jean-Philippe Randisi

Company Director

Zodiak Kids

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Peter Yoder

VP Global Franchise Management and Marketing For The Wizarding World

Cartoon Network

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