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Hot Research: How to woo the elusive kid fan

Tuesday, February 14, 2017
11:30 AM - 12:30 PM

In today’s crowded and highly plugged-in landscape, attracting fans is more challenging—and more important—than ever. So how can your brand become fan-worthy? And what does fandom look like for kids? Come hear from the child development experts at Insight Kids as they share the results of a brand-new research study looking at how kids’ relationships with brands shift as they grow up, and what you can do to cultivate their devotion.


Sarah Chumsky
Insight Strategy Group

Stacey Matthias
Insight Strategy Group

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