Speaker Stacey Matthias

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Stacey Matthias

Research and Development

Insight Strategy Group

Stacey is a founder of Insight Strategy Group and Insight Kids. Her leadership is grounded in a deep commitment to providing clients with "truth, possibility, and inspiration" gained from robust research techniques and thought-provoking strategic insights.

Stacey is a child development expert who has dedicated her career to helping clients create inspiring experiences for kids and families around the world.  Through her work, she aims to help kids do the work of growing up while having loads of fun along the way. Her youth expertise and creative vision is well known in the industry; her approach is energetic, honest, and thorough. Stacey is particularly fascinated with how and why kids consume content across various platforms, and she has a passion for helping clients develop content that meets kids' timeless developmental needs while tapping into new, timely ones.

Her clients include: DreamWorks, Nickelodeon, Hasbro, Sprout, Mattel, Ubisoft, Universal Studios, MTV, BBC, NBCU, Paramount, Corus, Amazon, and Warner Bros. Stacey has also provided research and strategic consulting to grow key franchises including: SpongeBob SquarePants, Transformers, Madagascar, Dora the Explorer, My Little Pony, Octonauts, Olivia, South Park, Babar, Puss In Boots, Kung Fu Panda, and lots more fun stuff.

Featured in: Hot Research: How to woo the elusive kid fan

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