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Hacking the System: How to reverse-engineer Hollywood

Tuesday, February 14, 2017
4:15 PM - 5:00 PM

Sometimes the best idea isn’t the one that seems straightforward. Take getting a concept from script to screen—it’s not always a direct line, and a detour into another medium like books may be the best way forward. Learn how to reverse-engineer a film or TV concept by launching it as a publication first…and then selling it back to Hollywood. This panel of writers will give a step-by-step breakdown of how to use Hollywood’s hunger for IPs to hack the system and show how they pushed their passion projects from page to screen.


Julie Kane-Ritsch
Head of Animation and Family Entertainment
The Gotham Group


Billy Aronson
Executive Producer/Creator
Peg + Cat

Jennifer Hamburg
Children's Author and Television Writer
Jennifer Hamburg

Jennifer Oxley
Executive Producer/Creator
Peg + Cat

Dan Yaccarino
Creator & Producer & Writer & Designer

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